Curators of Black Media

Business Talk – EY Africa CEO Ajen Sita discusses the pursuit of long-term value

Ajen Sita is the chief executive officer of EY Africa, having started at the professional services firm in 1993 as a trainee accountant.

In addition to his current role, Sita is also part of the EY EMEIA Board, Global Emerging Markets Committee, and Global Accounts Committee, and he also previously led EY Africa Assurance services.

Sita was appointed as a partner at EY in 1999 and subsequently held several leadership positions – including head of entrepreneurial services, lead audit partner on the Telkom account, and head of assurance – before becoming a managing partner and chief executive officer of EY Africa on 1 October 2010.

In this episode of Business Talk, Sita highlights the findings from a recent global CEO survey conducted by EY.

He also shares his observations of the challenges that companies are currently facing and highlights the importance of defining an organisation’s purpose.

Sita discusses how companies should be readjusting their targets from short-term results to long-term value, and he explains how this can be measured.

The full interview is embedded below. You can find all Business Talk with Michael Avery interviews here.

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Author: Staff Writer

J.D. Smith is a Tech Investor, Author, and Economist. He is the Founder of Visionary Creative International, a Tech-Based Consumer Solutions Company. He is also the Publisher for Black Media Daily, a 24/7 media outlet providing a voice for black content creators and a place to control their image throughout the Diaspora. J.D. is also the co-author of the book 100 Questions Black People Should Ask themselves, and a best-selling author of the book Made By Hustle. As a digital nomad, he promotes the importance of black travel and working from anywhere.


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